Melissa McCarthy Madden
New Media and Public Relations
Melissa Madden honed her expertise in the luxury fashion and beauty industries over the past two decades in New York and Los Angeles. With roots in special events and public relations, Melissa developed a keen sense for the overall media consulting landscape throughout her years working for organizations such as the Council of Fashion Designers of America, Tommy Hilfiger, and Estée Lauder. In 2007, Melissa formed Mella Media,, a media relations and social media firm, dedicated to managing its clients with personalized, professional and unique service. Mella Media also offers a Mobile Media team-led by industry expert Jordan Greene—providing clients with seamless access to smart, integrated and cost-effective mobile strategies in today’s multi-platformed media environments.
Diona Robyn De Shields
Great Museums Station Relations Consultant
Through De Shields Associates, Robyn specializes in marketing public broadcasting programs and series, special event management and strategic marketing.Robyn joined the Great Museums® team with the launch of Season One in 2002. In its first year, stations representing more than 80% of US HH aired Great Museums®, including all 25 of the top 25 markets. During her 25-year career Ms. De Shields has provided marketing representation for more than 100 radio and television productions, including Great Museums; P. Allen Smith Garden Home; Time-Life Kids; ExxonMobil Masterpiece Theatre; FRONTLINE; Globalvision, Inc.; Public Radio International; The Corporation for Public Broadcasting and the Public Broadcasting Service.