Also in celebration of the Year of the Museum
GREAT MUSEUMS will present three new one-hour specials
for primetime – Riches, Rivals and Radicals:
100 Years of Museums in America and The
Museum of Modern Art: In Our Time (New York)
both to be released in May in celebration of National
Museum Month; and the National Baseball Hall
of Fame: Home Base (Cooperstown) to be released
in October for the World Series. The three one-hour
specials will also be fed as 6x30s. In addition, Season
IV will also include half-hour programs on the Boston
Children’s Museum (Boston, MA) and the
Walker Art Center (Minneapolis, MN).
Our
Year of the Museum partner, the American Association
of Museums (AAM) has already advised its 3100 member
institutions – from art, history, science, military
and maritime, and youth museums, to aquariums, zoos,
botanical gardens, arboretums, historic sites, and
science and technology centers -- to work with their
local public television stations on cross promotional
events and activities to mark the Year of the Museum.
You can also link to GreatMuseums.org, which
connects your viewers to all the museums in your state,
city by city.
What
better way for you to celebrate the Year of the
Museum than by using GREAT MUSEUMS as a weekly
series and using the :30 VOCA opportunity to tie each
broadcast into museum or cultural opportunities
in your community. Weekly scheduling of the 30x30
episodes will build a cumulative audience leading
into the release of the two original Year of the
Museum 1-hour primetime specials feeding during
National Museum Month, in May 2006. The Year of the
Museum is a great opportunity for local underwriting.
Also provided are :30 on-air promos for each episode,
plus 3 generic promos.
If you have any questions, please contact De Shields
Associates at (301) 388-2492 or via email at deshields@earthlink.net.
We look forward to being part of your 2006 Year
of the Museum celebration!
All the Best,
