Filming the "Tropical Gypsy" in Cuba
About Us
Advisors & Consultants
Melissa McCarthy Madden
New Media and Public Relations
Melissa McCarthy Madden honed her expertise in the luxury fashion and beauty industries over the past two decades in New York and Los Angeles. With roots in special events and public relations, Melissa developed a keen sense for the overall media consulting landscape throughout her years working for organizations such as the Council of Fashion Designers of America, Tommy Hilfiger, and Estée Lauder. In 2007, Melissa formed Mella Media Inc., a media relations and social media firm, dedicated to managing its clients with personalized, professional and unique service. Clients range from Great Museums® TV to Style For Hire and Babo Botanicals. Mella Media also offers a Mobile Media team-led by industry expert Jordan Greene—providing clients with seamless access to smart, integrated and cost-effective mobile strategies in today’s multi-platformed media environments.
Diona Robyn De Shields
Great Museums Station Relations Consultant
Through De Shields Associates, Robyn specializes in marketing public broadcasting programs and series, special event management and strategic marketing.Robyn joined the Great Museums® team with the launch of Season One in 2002. In its first year, stations representing more than 80% of US HH aired Great Museums®, including all 25 of the top 25 markets. During her 25-year career Ms. De Shields has provided marketing representation for more than 100 radio and television productions, including Great Museums; P. Allen Smith Garden Home; Time-Life Kids; ExxonMobil Masterpiece Theatre; FRONTLINE; Globalvision, Inc.; Public Radio International; The Corporation for Public Broadcasting and the Public Broadcasting Service.
Lisa Bowers
Marketing Consultant
Lisa Bower’s career has spanned finance, marketing – both media and brand management, and business development at Fortune 500 companies including Nabisco, Revlon, and Manufacturers Hanover. Lisa has been responsible for the launch of some of Revlon’s most successful products and has spearheaded numerous partnership development initiatives for companies like BMW and IBM (on WNET-produced programs) and, as Director of Sales and Marketing for National Geographic Entertainment, integrated marketing and sponsorship programs for partners including the US Chamber of Commerce (for the PBS series Illicit), Kiwi Magazine (for Mama Mirabelle’s Home Movies), and Starbucks (for Arctic Tale). Lisa is a member of the Advertising Women of New York and New York Women in Film and Television.